Digital Marketing Audit for AI-Driven Growth
Uncover AI, performance, and conversion gaps across search, paid media, and experience.
Before you scale budgets, expand into new markets, or reset growth targets, you need clarity. Our Digital Marketing Audit is designed to show you what’s actually working, what’s quietly failing, and where AI-driven systems are limiting your growth. It goes beyond surface-level reporting and acts as a due diligence layer for leadership teams making high-impact decisions.
Built for how discovery, attribution, and conversion work today and into 2026.
Who This Audit Is For
This audit is for ecommerce and digital businesses where AI-driven visibility, ad spend, and conversions are impacting growth.
It’s especially relevant if:
- Your visibility in AI-powered search and zero-click results is unclear
- You’re unsure how AI systems interpret your products or brand
- You’re unsure if AI optimizations in platforms like Meta and LinkedIn ads are delivering real value
- Content exists but is not recognized as authoritative by AI engines
- Traffic is growing, but AI-led discovery isn’t translating into revenue
This audit is built for CXOs, founders, and ecommerce growth leaders who need clarity before investing more, restructuring teams, or changing strategy.
E-Commerce Performance & Experience Audit
(For D2C, Marketplace, and Multi-Category Brands)
This is the primary audit for ecommerce businesses.
It focuses on revenue impact, and identifies where experience, catalogue structure, and marketing execution are breaking down.
Storefront & Conversion Performance
We analyze how users experience your store and where conversion friction exists.
● UX and UI evaluation
● Conversion funnel and heatmap analysis
● Speed and Core Web Vitals assessment
● Search and filter usability review
● Product detail page performance evaluation
Catalogue & Merchandising Review
We assess how products are structured, found, and understood by both users and AI systems.
● Product taxonomy and structure analysis
● Keyword-to-tag alignment
● Image and video quality benchmarking
● AI-driven product description consistency
Marketing, Retention & Revenue Signals
We evaluate whether acquisition and retention efforts are driving real growth.
● Paid media structure across Google, Meta, and marketplaces
● CAC and ROAS efficiency analysis
● Email and SMS automation gap identification
● Retention and repeat customer strategy assessment
Business & Operational Alignment
We review operational signals that directly impact ecommerce performance.
● Inventory and availability signal mapping
● Marketplace algorithm optimization opportunities
● Pricing competitiveness analysis
● Returns, COD leakage, and RTO reduction insights
How We Audit Digital Marketing Performance
This is a full-funnel audit covering discovery, performance, authority, and conversion, with a strong focus on AI-led search and decision journeys.
AI Search & Visual Discoverability
We assess how your brand is understood and surfaced across modern AI-driven discovery platforms.
● Visibility across Google Lens, Pinterest Lens, TikTok Vision, and GPT-style visual search
● Brand identity consistency in AI-generated previews
● Image metadata and alt-text readiness
● AI image recognition testing for products and services
● Visual quality benchmarking against category leaders
● Recommendations for AI-ready visual standards
Paid Media Performance & Spend Efficiency
We evaluate how AI-based bidding and automation systems are actually performing.
● Google Performance Max and Meta AI Advantage+ analysis
● Creative-to-audience alignment review
● Spend efficiency and cost leakage identification
● Audience, feed, and segmentation weaknesses
● Competitor pattern analysis
● Campaign structure recommendations aligned to 2026 formats
The focus is on reducing waste and restoring efficiency, not just reporting metrics.
Content & Authority Assessment
We analyze whether your content builds trust, relevance, and authority across both search engines and AI systems.
● Consistency across traditional search and AI-generated results
● Accuracy of AI brand interpretation
● Prompt-based brand recognition checks
● Topical authority and coverage depth analysis
● Content gaps affecting future search visibility
● Editorial and content guidelines for AI-readiness
Answer Engine Optimization (AEO) Readiness
Search is increasingly answer-led and zero-click. This audit ensures your brand shows up where decisions are made.
● Zero-click and AI-answer visibility scoring
● Structured data and schema improvement opportunities
● Conversational intent alignment
● Featured snippet and SGE readiness
● AI-formatted brand FAQs
● Prompt-ready content recommendations
What We Diagnose
● Where performance broke down across channels
● Why spend failed to convert into results
● Funnel drop-off and cost leakage points
● Audience, creative, and attribution issues
● Misalignment between goals, KPIs, and execution
Strategic Realignment for 2026
● Channel and budget redesign
● AI search and AEO readiness improvements
● New growth levers including video, UGC, and micro-intent strategies
● Updated KPI and measurement framework
When You Need a Performance Gap & Goal-Correction Audit
This audit is especially valuable when:
- Marketing results did not meet targets
- Ad spend increased but outcomes declined
- Conversion rates have plateaued
- Teams or agencies are misaligned
- Strategy has changed but execution hasn’t followed
Why This
Audit Works?
Built for AI-driven discovery, not legacy SEO
Focused on revenue impact, not vanity metrics
Designed for leadership decision-making
Suitable for due diligence, board reviews, and scale planning
Start With a Digital Marketing Audit
If you are planning growth, entering new markets, or correcting performance issues, this audit gives you the clarity to move forward with confidence.
Identify gaps. Fix what matters. Prepare for what’s next.
Frequently Asked Questions
A Digital Marketing Audit is a structured evaluation of how your brand performs across search, AI-driven discovery, paid media, content, and conversions. It identifies performance gaps, wasted spend, and missed growth opportunities, and provides a clear roadmap for improvement.
This audit is designed for CXOs, founders, and growth leaders who need clarity before scaling budgets, entering new markets, correcting underperformance, or realigning teams and agencies.
The audit covers AI search and AEO readiness, paid media efficiency, content and topical authority, website UX and conversion friction, analytics gaps, and competitor benchmarking. For e-commerce brands, it also includes catalogue, merchandising, and retention analysis.
Most marketing audits focus on reporting past performance. This audit is due-diligence led and built for AI-driven discovery and zero-click search. It ties insights directly to revenue impact and delivers a prioritized action plan, not just observations.
